Everything you should know about website speed

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Website speed is the measurement in seconds on each page needed to load on a device whether it is mobile or PC and depends on web hosting. If we are now talking about loading minutes then you clearly have a big problem! Each page can load at different speeds and this depends on several factors.

Sounds stressful and exhausting I know. Look at each page separately for loading times or the Google Search Console rings bells with warnings. Especially now with Core Web Vitals you will meet it quite often. You need to invest time and money to get your website up and running quickly. This is necessary! It does take time yes you want an experienced professional to look at each page and make sure it loads right away. High speeds mean more sales.

What’s wrong with my website in the first place?

There are several reasons why your website may be slow. Let’s go see the most important ones.

Hosting

When you start setting up your website, you may have more cost-effective solutions. But this can lead to future problems. For example Shared Hosting may not respond to high traffic pages. This will result in a very slow speed even dropping the site. Choosing the right Hosting and the package that will be next to you is very important. If you are expecting a lot of traffic, consider the option of VPS or Dedicated Hosting from a Shared Server. You can also consider the Cloud option which is more economical than the above.

The theme of the website

Some themes have many configurations with many add-ons and options, but this can lead to slow loading speeds. However, if you continue to add new add-ons with new functions to your website, the speed will slow down even more. In this case it will be necessary to make a detailed check of the add-ons and functions. I have seen many times that the site needs a complete reconstruction. It happens several times as in WordPress website constructions with complex themes.

Large sizes in images

If your website hosts a lot of photos, folders or files that are large in size then it is a major reason for speeding up. It is better to use PNG instead of JPEG to save space. Try to compress your photos when uploading them to the site. This will save you valuable time. There are some great plugins in WordPress that will help you with this.

Videos within the website

If you upload videos to your hosting and incorporate them into articles and videos, think again. A good option is to create your own channel and put it on your page. Save space and time for your page in every way.

Non-optimized Browsers and add-ons

Speed ​​can be affected by non-optimized browsers, add-ons and applications. It’s a good opportunity to check your site with all the browsers and see what you can do about it.

Widgets

Many widgets such as social media buttons can slow down your website. See what you need and what you do not. If you cannot decide ask experts. They can find solutions for you and save you the extra charge of speed with the same functions.

Lots of ads

If your website contains a lot of ads that annoy visitors, then they may be slowing down the speed. That’s why you need to be selective about in-page ads.

Problems with the coding

If HTML, CSS, Javascript are not optimized it directly affects the speed of the web page. With the Gzip Compression application you will save time in loading the website. Consult experts to see more details.

Does speed ​​affects ranking and how?

The simple answer to this question is yes, speed affects search engine rankings. There are several reasons to consider below, but one of the main ones is that it is now a ranking factor in Google’s algorithm. This became known in 2010 when Google announced that speed is a key ranking factor. So she takes him seriously. You should too.

There are other more indirect ways where speed affects SEO. It’s really something SEO marketers have been struggling with all these years to decipher. This is because web page loading speed affects SEO in different ways.

First of all, by optimizing the loading speed in 1 or 2 seconds you will increase the conversion rate. As mentioned earlier, users will leave the site almost immediately if it is delayed or does not offer value to the visitor. These 2 factors are elements that Google takes very seriously. Although the bounce rate does not directly affect SEO, it is a sign of low loading speed, or bad content.

If Google realizes that users are not finding the information they are looking for and that your content is not performing, then you will be losing rankings, or you will not be able to claim the top positions if you are behind.

Increasing the speed will also improve the user experience. It will increase the stay time of the visitors. It is crucial that your website is user and mobile friendly and offers the best possible experience.

Summarizing

Speed ​​on each page is a very important factor for your success. It has a direct connection with the conversion rate, the trust and the stable connection with your customers. We have seen in the guide several things that are delaying your website and need improvement.

We also saw how speed affects ranking in organic results and what tools can help you in speed and SEO technique. Speed ​​is measured in seconds and now is the time to improve it. Speed ​​varies from page to page. Your theme, hosting, add-ons, code, browsers and ads are all factors that affect speed. Devices are a very important factor in SEO, as there are differences from mobile to desktop.

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